Speaker

Elena Pavlovskaya

Senior Product Manager @ Portside

Moldova

Elena Pavlovskaya is a Senior Product Manager with 20+ years of experience building B2B SaaS products across business aviation, healthcare, and enterprise software. She is also the founder of TechDoor.md and the ex-co-founder of the Product Management Community Moldova.

At MDC 2026

Sessions

Presentationtba

Nobody needs your feature: how to stop building software and start solving problems

Customers don’t need more features - they need their problems solved. This session introduces Evidence-Driven Development and the Evidence Ladder to show how teams can uncover the real need behind a request and validate assumptions before investing in development. You’ll leave with practical tools for building solutions people will actually use.

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