Elena Cotar

Past speaker

Elena Cotar

Senior CRO Developer @ Orange Systems

Moldova

Expert in conversion rate optimisation and front-end experimentation.

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Previously at Moldova Developer Conference

Past sessions

MDC 2025

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Presentation

Demystifying CRO Development – the Witchcraft of Coding for Experimentation

Conversion rate optimisation development is a peculiar craft — tests that must not break the site, experiments that bias their own results, and rollouts that need to be invisible. A practical tour of the hidden complexity.

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